OTHM | Regulated Qualification | Level 7 | 6 months - 12 months | Online (Self-Paced) | Instalment plans
Strengthen your professional credibility with the OTHM Level 7 Diploma in Strategic Marketing.
The OTHM Level 7 Diploma in Strategic Marketing is designed for professionals who want to develop advanced marketing expertise and move into strategic roles.
Completing this qualification can open new opportunities for career growth and further study.
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Strengthen your professional credibility with the OTHM Level 7 Diploma in Strategic Marketing. Master strategic marketing, branding, and digital communication to lead high-impact campaigns and drive sustainable business growth.
6 units
Ready to Take Your Marketing Career to a Strategic Leadership Level?
The OTHM Level 7 Diploma in Strategic Marketing is designed to equip learners with advanced knowledge and practical skills in marketing and branding that support effective strategic decision-making and help organisations sustain competitive advantage. The programme integrates core areas such as strategic marketing, branding, consumer behaviour, digital communication, and market research through a balance of theory and real-world application. It carries a Total Credit Value of 120 Credits, with a Total Qualification Time (TQT) of 1200 hours and 600 Guided Learning Hours (GLH).
This qualification develops learners’ ability to critically evaluate and apply strategic marketing concepts within complex business environments. It strengthens analytical thinking, problem-solving, and decision-making skills, enabling learners to design and implement effective marketing strategies aligned with organisational goals. The programme also focuses on understanding evolving consumer behaviour and leveraging digital marketing tools to enhance brand positioning and market performance.
The OTHM Level 7 Diploma in Strategic Marketing enables learners to synthesise and critically assess key frameworks in brand management, consumer insights, innovation, and strategic planning. It encourages learners to analyse market-driven data, evaluate creative marketing approaches, and develop innovative solutions to real organisational challenges. This builds strong competencies in research, strategic analysis, and value creation in dynamic marketing environments.
Upon successful completion, learners can progress into or within employment in senior marketing roles or continue their academic journey, with clear progression opportunities to Master’s top-up programmes at many UK and international universities with advanced standing. The qualification also develops transferable strategic marketing skills, enabling learners to work effectively across diverse organisational settings and contribute to sustainable business growth, so take the next step toward becoming a strategic marketing professional with LCFT Business School and turn your ambition into a globally recognised qualification that supports your career progression and opens doors to further study.
Course Details
The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units, totalling 120 credits, 1200 hours of Total Qualification Time (TQT), and 600 Guided Learning Hours (GLH).
Qualification Accreditation Number (QAN): 603/5946/8
Accreditation
The OTHM Level 7 Diploma in Strategic Marketing is fully accredited on the Regulated Qualifications Framework (RQF) and holds the unique Qualification Accreditation Number (QAN: 603/5946/8), which appears on your final certificate. You can also verify this qualification through the Ofqual Register of Regulated Qualifications, ensuring its authenticity and academic credibility.
OTHM Qualifications is an awarding body regulated and approved by Ofqual (RN5284), which means all qualifications meet high academic and professional standards. In partnership with industry experts, the programme is delivered through LCFT Business School to provide practical, career-focused learning. The qualification is widely recognised both in the UK and internationally, and it also offers progression opportunities, allowing learners to move on to relevant bachelor’s top-up or master’s degree programmes.
Assessment
All units are assessed through coursework, allowing learners to apply strategic marketing knowledge in real business contexts. LCFT Business School carries out internal assessment, while OTHM conducts external verification to ensure quality, consistency, and compliance with required standards. Learners complete assignments based on key areas such as marketing strategy, branding, consumer behaviour, and digital marketing, aligned with clear learning outcomes and assessment criteria.
To achieve a ‘pass’, learners must demonstrate that they have met all learning outcomes for each unit by providing relevant and sufficient evidence in their coursework. The assessor reviews each submission and evaluates it against the assessment criteria. A clear audit trail is maintained throughout the process to ensure transparency, fairness, and confirmation that all work meets the required Level 7 academic and professional standards.
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